Lilly is the personal trainer for the readers to convert them into BAWSES, a bawse is a person who excels in their professional and personal life with true determination, effort, and dedication. To be a Bawse is not an easy task as it seems to be. The book is divided into four sections each with …
Author Archives: Anjana Kallat
28. HOW TO BE A BAWSE
-By Lilly Singh A GUIDE TO SURVIVING Conquering LIFE. Lilly Saini Singh, an Indian born but raised completely in Canada, is an actress, comedian, host, motivational speaker and more importantly a Superwoman! Which is also the name of her popular YouTube channel which has more than 14 billion subscribers. Lilly struggled with …
27. How To Be A Good PR Manager
How to be a good PR manager is written by Dr. C. V Narasimha Reddi, who is the editor at Public Relations Voice. He was also the Director in the Department of Information and Public Relations for the government of Andhra Pradesh. Dr. Reddi has held key executive and academic positions such as cultural affairs, …
26. Khadi As A Fashion Statement For India’s Future
Khadi, also known as Khaddar, is a handspun, hand-woven, natural fiber cloth that is made out of cotton. The term Khaddar is also used in Bangladesh and Pakistan. The cloth is usually woven from cotton and may also include silk or wool. Mahatma Gandhi started his movement for khadi because he thought of it as …
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25. Writing Lab at SCoRe
SCoRe (school of communications and reputation), recently performed a writing lab workshop which was managed by Priyanca Vaishnav and Chaitanya Deshpande the cofounders of Content Conspiracy. It was a three-day program held on 23rd, 24th and 25th of October from 9.30 to 4.30 pm at the premises of SCoRe itself. The session included writing activities …
24. A Session with Rashmi Naik
Rashmi Naik works at IndiaSpend in the external communications and outreach department. She is a communication and public policy professional with over 15 years of experience. Recently she conducted a masterclass at SCoRe and I got to attend it. Her session was definitely what we needed after a day-long session talking about the PR faculty, …
23. Shaving Stereotypes
Gillette is owned by P&G – a company that sells personal care products. Recently they created a campaign where they brought a story from rural India to shave gender stereotypes. This campaign was made by an agency called Grey India. In an extension to the global campaign “The Best A Man Can Be” Gillette India’s …
22. Like A Girl
Back in 2014, the P&G brand Always launched a campaign with a powerful message for the pre- and post-puberty girls out there. Created by Leo Burnet with the help of famous female documentarian Lauren Greenfield, they designed the campaign and it currently has more than 67 million views on YouTube. Publicis Groupe’s MSL was the …
21. Depression.
The worst feeling of when one wants to scream on top of their lungs and let it all out but is forced to shut the gates of emotions. All the frustration and sorrow have to be bottled up and made to throw deep into the ocean where no one could ever fish it. This clogging …
20. Knight in Shining Suit: Part 2
In Knight in Shining Suit, several breakdowns later, Astrid decides that she will put on a show for everyone to see. She’ll show them she is better now. And she is in love with a better man. She decided she will even pay a guy to pretend to be rich, successful and totally into her, …
Here We Go Again 