What does the word ethics mean? Ethics is a rule of moral behavior. It is the rules or standards that helps one in understanding the right versus wrong. But what role does ethics play in public relations? There is a misconception about public relations professionals that they are the real manipulators and are often stereotyped …
Author Archives: Anjana Kallat
Baklava
Baklava is an authentic Turkish cuisine which is a rich, sweet dessert pastry made of layers of filo filled with nuts or other items as well as syrup. The baklava originally is supposed to have 40 layers of pastry with each layer coated with the syrup and nuts. The meaning of baklava is to ‘pile-up’ …
My Next Step
I will be interning with Golin Opinion for two straight months. I have been looking forward to my winter internship ever since I got into Golin Opinion. I am feeling very optimistic about my work. I intend to be the best at what I do. As I’m starting my journey from January 2nd, 2020 onwards, …
Don’t call us India’s daughters
India’s daughters? Instead of feeling proud we women feel ashamed of being a part of this country. A country that is not bothered to stand up for its daughters. This term means of no value until justice is ensured to the innocent victims who lost their lives in brutal ways. Rape cases have been trending …
A Black T-Shirt
Readers, you all might be wondering why have I written a blog on a black t-shirt? What would I even talk about a black t-shirt? I’m just here to help you cognize that a black t-shirt is the most essential item of clothing one can own. I’m not even talking in the context of only …
Importance of being a writer
If you are a writer, I believe you must first be a reader. Only when you read excessively you can write well. As an individual who is learning to be a better writer, I believe the most interesting and exceptional element about my voice is that I can express well If I feel passionate about …
Learnings of the month
It’s been almost a month that I started interning at one of the top PR firms not only in India but in the world. Luckily I got an opportunity to work for a client that hired a PR firm for the first time. So I learned the process of planning everything required for the client …
43. Book Review: 24 Brand Mantras
By Jagdeep Kapoor 24 Brand Mantras was written by Jagdeep Kapoor, who is the Chairman and Managing Director of Samsika Marketing Consultants Pvt. Ltd, Mumbai, a leading strategic marketing consultancy. Jagdeep is a prolific writer and has authored several bestsellers including 18 Brand Astras and 9 Brand Shaastras. There are over 1,602 articles published in …
42. Crisis Management
In my last blog, I spoke about the importance of maintaining a reputation. In this blog, I would like to talk about the importance of managing the aftermath after one’s reputation is affected which is crisis management. Crisis management is the process by which an organisation or a brand handles sudden emergencies or an event …
41. Reputation Management
The reputation of oneself, a brand or an organisation is very crucial. Reputation helps us understand one’s perspective on you or the brand. Reputation helps to build and maintain relationships and trust. It helps to have influence over others. It has an impact on one’s confidence and facilitates growth. Reputation online as well as offline …
Here We Go Again 