39. Not Everything Deserves A Press Release: 2

 Now with change and adapting progress, we have to be mindful of other platforms and tactics along with press releases to make our message efficient. An article written by Barry Schwartz, says that SEO ranking in Google will not increase after a press release is posted which is a major drawback in terms of the significance of press release. He mentioned Matt Cutts of Google who said that links from press releases won’t have a positive impact on the rankings. Also, is it possible to measure whether the press release was efficient?  To some extent, we can measure by calculating how many times our press release was reposted. Readers of today like to read the information that is easy to digest and process but since press releases are written in a complex format it is unlikely for our message to reach our target audience. Journalists get bombarded with press releases every day, even they tend to lose interest while reading the long templates, omitting out irrelevant information and write a story. In an era where everyone is on social media users receive their news from these social media platforms itself. I think instead of bothering the journalists to write up stories on press release we should rather use that time in building relationships with them.