15. Social Media Explained : Understanding of Chapters

Social Media Explained is a book written by Mark W. Schaefer. I love how Mark starts this book. Fictional books are generally difficult to finish unless the author grabs our attention. That’s exactly how Mark has started this book, by grabbing attention. He talks to us through the introduction of the book asking 90 minutes of our time, telling us that he’ll help us understand social media and to keep the phone, laptop aside. Social Median Explained is divided into four short sections. The first section covers the foundational concepts of how social media everywhere works. Section two covers the five most common questions that are usually asked by your boss. The third part covers a case study that illustrates how the concepts work. And the last part covers a clear view of some important social media platforms. In the first chapter, he talks about the era post-social media where a business would work with the help of print, television, radio until the social media era came into existence. In the second chapter, he talks about the theory of small interactions and how these small interactions bring us together as people and bring us together as loyal customers. In the third chapter, he talks about the three essential elements of the social media mindset which are the Targeted connections, meaningful content and authentic helpfulness. The fourth chapter is about the benefits of the present one can have with the help of social media. In the fifth chapter, Mark talks about content. In the sixth chapter, he gave us reasons as to why we must measure the results of our corporate social media activities. In the seventh chapter, he talks about the other benefits that can be gained like PR, word of mouth advocacy, cost savings, customer service, HR and recruiting, internal process improvement, reputation management, and research and development. In the eighth chapter, he talks about how much one should spend on social media marketing. In the ninth chapter he talks about public criticism, his advice is to just forget about them. In chapter ten he gives us knowledge on how a company should start and answers the basic dilemma every company faces. In chapter eleventh the social sales strategy, tactics and results are explained. And finally, in section three he explains the different primers like blogs, podcasting, Twitter, Facebook, LinkedIn, Pinterest, Google+, YouTube, SlideShare, and Photo sites.