7. My learning at Praxis

Praxis is the platform where all Reputation Management professionals from around the world come together. The 8th edition of Praxis was held in Goa at the Grand Hyatt hotel. This year the theme for Praxis was ‘Building Trust’.The event where all PR professionals wait for, as this place gives the best opportunity to learn, unlearn, reboot and of course, the Masterclasses. My first time attending Praxis and also, visiting Goa and I felt motivated, eager and excited to make the best out of this. Big thanks to my mentor Amit Prabhu who happens to be the co-founder of Praxis. My work at Praxis was at the front desk along with other members of the Valour group, which I was a part of. Our duties were to help around 700 people register for the event due to which I ended up meeting more than 250 PR professionals around the globe. I got to personally introduce myself to many of the CEOs, Corp com heads, and many other practitioners. Probably the best place to connect and exchange cards. The best part about Praxis is that most of the people are humble and welcoming to the newbies. They gave us advice and insights about the corporate world. This has helped boost my confidence level for approaching people. Actor Richa Chadda spoke on ‘The need for a more trusting world’. Patrice Tanaka, Chief Joy Officer -Joyful Planet also shared her story and how important it is to help individuals to live their purpose. Barri Rafferty, CEO of Ketchum gave us insights on a few campaigns. She also said how important it is to use both our left and right brain effectively. Melissa Waggener Zorkin, CEO of We Communications gave us a piece of great advice. She said, “If you believe it then just say it”. We must always be true to ourselves and our values, be honest with what you don’t know.