Khadi is three in one including fashion, comfort and a green alternative. Khadi can not only be projected as a fashionable item but also can be used in lifestyle essentials like towels, table mats, shampoo, face products, handkerchief, bedsheets, curtains, oil and many more. Talking about brands that use khaldi include:
Gaurav Jai Gupta’s Akaaro: contemporary handwoven textiles with an ethical approach to converting a finished piece of luxury has earned attention on the international fashion industry and has had successful collaborations with Jimmy Choo and Heminstone Paris. The designer’s autumn/winter 2018 offering, titled ‘Irreverence’ showed a unique blend of khadi in a variety of charcoal blacks and natural indigos. Designer Ujjwal Dubey laid the foundations of Antar-Agni, a brand acknowledged for its silhouettes. They collaborated its Raymond collection with Anita Dongre at the Lakmé Fashion Week 2019. Both the brands brought into being ‘Weaving Partnerships for Change’ by working with IMG Reliance and UNDP India which showcased the handspun garments created by women weavers from Assam. THREE clothing by designer Pallavi Dhyani offered the Lakmé Fashion Week winter/festive 2019 runway with trench coats and midi kurtas by giving khadi her spin with a colour palette progressing from greys and whites to deep blues. As India’s second Woolmark Prize-winning designer, Ruchika Sachdeva’s Bodice highlights khadi-panelled cotton shirts, loose trousers, with zero wastage followed through the entire process. The designer will be working for Paris Fashion Week spring/summer 2020 where she will showcase a blend of the handspun fabric and silk. She is recognized for giving traditional textiles a contemporary makeover. Designer Gaurav Khanijo after his debut on the Gen Next runway at Lakmé Fashion Week winter/festive 2016 collaborated with the Khadi and Village Industries Commission (KVIC) with the help of a gala to celebrate 150 years of Mahatma Gandhi. He is seeking support from handwoven khadi blankets called ‘khes’ and is providing everything from stone-washed denim trousers to shawl jackets.
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