Brands Supporting Sustainable Khadi

Khadi also is known as Khaddar is a handspun, hand-woven, natural fiber cloth that is made out of cotton. The term Khaddar is also used in Bangladesh and Pakistan. The cloth is usually woven from cotton and may also include silk or wool. Mahatma Gandhi started his movement for khadi because he thought of it as a way to increase employment in the non-agricultural sector. Now many A-list Apparel companies have amalgamated with The Khadi and Village Industries Commission (KVIC) to launch brand new collections using khadi. Many labels are focusing on khadi as a fashion statement for India’s future. From dresses and jackets to bridal lehengas to silhouettes, country’s top labels like Raymond, Anita Dongre, Sabyasachi Mukherjee, Peter England, Anavila, Rajesh Pratap Singh and Abraham & Thakore have used the translucent fabric to create trendy fashion wear. Khadi has taken over as a sustainable fashion. According to the designers, nothing can be more luxurious than khadi. They say looking back at their collections they are most proud of the ones involving khadi. Designer Sabyasachi Mukherjee is considered as the pioneer for using khadi for bridal couture and costumes for celebrities like Vidya Balan in Paa and Aishwarya Rai in Raavan. He originally started utilizing khadi back in 2002 and his latest Summer Collection 2019 also hallmarked khadi. The Couturier says that his khadi bridal lehengas are the collection which he is most proud of over the past 20 years. On one of his Instagram posts, He said that most of his customers globally have chosen to wear khadi lehengas for their ‘Big day’ as they create a magnificent and timeless image when put together with Indian jewelry and flowers. 11.11 clothing label is taking khadi from India to Canada, Korea, and Japan. During the Lakmé Fashion Week winter/festive 2019 runway 11.11 turned the natural yarn-dyed khadi in hues of chambray and indigo. Khadi cotton was emphasized with traditional art like bandhani, mud resist prints, kalamkari, and shibori.