The spread of Khadi

The use of Khadi brings in a touch of earthiness in our lifestyle. Khadi can be used on a variety of occasions in our lives, not only for professional wear but also during festive seasons. Over the years khadi has become popular worldwide.

Indian Embassy in Nepal had organised a khadi Fashion Show on 2nd October at the Indian house to mark the culmination of Mahatma Gandhi’s 150th Birth Anniversary showcasing the traditional khadi kurtas in a creative way which was also attended by former Ministers, high-level officials, and ambassadors. Uttar Pradesh Khadi Mahotsav 2019 had also organised a fashion show to promote Khadi clothes which were attended by famous fashion designers Ritu Beri, Rina Dhaka, etc. Khadi has also entered the Fashion industry in Paris, New York, Los Angeles, Dubai, etc. Bess Nielsen a Danish textile designer from Paris named his store after the name khadi. It has also been used in Blockbuster movies like Star Wars. A fashion house in Jaipur founded by a US-based fashion designer stores a wide range of clothes made of this organic fabric as people around the world has started realizing the medicinal benefits of organic khadi. Sparas an initiative of Sajimon Parayil, an NRI industrialist, actor, and film producer has started its first showroom, ‘Sparas’, at Janatha Junction, Vyttila in Kerala. Their main aim is to promote khadi. In the past five years, the production of the fabric jumped by 62 percent, which is a growth rate of 164 percent.

As Mukherjee said on his Instagram, “As a bridal designer, I keep thinking, ‘What’s next?’, and I keep coming back to khadi. For me, it is the equivalent of wellness, and nothing can be more luxurious than that.” This generation of millennials is conscious and they tend to stand for eco-friendly products. As a result, nothing can be better than khadi.

Published by Anjana Kallat

PR Professional in the making. In the process of turning Can'ts into Cans & Dreams into Plans!

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